3-D Pictures Used at the Point-of-Purchase
Toy & Novelties Magazine, September, 1953
The B. F. Besman Company, western distributors of Craftmaster and Masterpiece oil painting sets, has introduced a unique View-Master display which shows in full color, third dimension, the complete selling story on "Painting By the Numbers." The point-of-purchase display is electronic and enables customers to see how simple and enjoyable it is to paint a beautiful picture in oils the first time they try. The unit is light, compact and simple to operate. With a flick of the finger, the prospective customer pulls down a lever and can immediatley change from one scene to another. The dramatic realism of 3 dimmensions and full-color kodachrome film puts the viewer right smack into the scene being viewed. The Besman Company is offering the presentation to their retailers and jobbers, and dealers are invited to write for complete information.
The display's introduction at the Do It Yourself Show in Los Angeles recently, proved to be an overwhelming success. It was estimated that as many as 80 per cent of the people visiting the Craftmaster exhibit went up to the display and gave themselves a preview of America's most fascinating hobby.
"Now that the three-dimensional rage is sweeping the country with films from all of the major Hollywood movie studios, more and more commercial concerns are taking advantage of the medium of 3-D pictures and are having us make up stereo kits showing their products, services, installations, and manufacturing operations," according to Sidney Brawer, president of Tri-Ads Company, Hollywood, producers of the View-Master pictures and displays.
"3-D seems to put a certain quality of "merchandising magic" into any sales presentation, which makes it very popular with distributors, dealers, and their sales organizations," says Mr. Brawer.